Welcome to BTB/GIPI BALI
The Bali Tourism Board (BTB) is the official organization responsible for promoting and developing Bali’s tourism sector both nationally and internationally. Established as a collaboration between the government and key tourism stakeholders,
BTB plays a central role in shaping Bali as a world-class destination known for its natural beauty, cultural richness, and warm hospitality.
We serve as a bridge between travelers, industry players, and the local community, promoting sustainable, inclusive, and innovative tourism practices.
Ida Bagus Agung Partha Adnyana
Chairman of Bali Tourism Board
Ida Bagus Agung Partha Adnyana, widely known as Gus Agung, is the current Chairman of the Bali Tourism Board (BTB), a central figure in Bali’s tourism leadership and policy-making. A native Balinese and strong advocate for cultural preservation and sustainable tourism, he brings a unique combination of business acumen, cultural insight, and deep-rooted commitment to Bali’s people and heritage. Since taking office, Gus Agung has been at the forefront of transforming Bali’s tourism landscape, promoting quality and resilient tourism, enhancing global visibility, and ensuring that the industry serves both the environment and the local communities.
Key Focus
Sustainable and regenerative tourism development Cultural preservation and local empowerment Global destination marketing strategy Public-private collaboration in tourism governance Post-pandemic tourism recovery and resilience
Travel Advice to Bali
Certainly! Here’s a professional and compelling overview of Bali, written on behalf of the Bali Tourism Board. This can be used for international promotion, official documents, websites, media kits, or travel expos.
Discover Bali
Official Overview by the Bali Tourism Board
Bali: A Living Paradise
Bali, often referred to as The Island of the Gods, is one of the world’s most iconic and beloved travel destinations—renowned for its rich culture, spiritual heritage, pristine beaches, majestic landscapes, and warm hospitality. Nestled in the heart of the Indonesian archipelago, Bali welcomes millions of travelers each year who seek not only leisure, but a deeper connection to nature, tradition, and self.
As the official tourism promotion agency, the Bali Tourism Board proudly presents Bali as a destination that offers more than just a holiday — it offers a transformative experience.
A Destination for Every Journey
Whether you’re in search of peaceful retreats, adventure, art, cuisine, or cultural immersion, Bali caters to every kind of traveler. From the lush rice terraces of Ubud and the sacred temples of Besakih, to the world-class surf in Uluwatu and vibrant nightlife in Seminyak, the island offers an exquisite diversity of experiences.
Nature: Volcanoes, waterfalls, rice fields, coral reefs, and forested highlands
Culture: Over 20,000 temples, traditional ceremonies, Balinese dance and music
Wellness: Yoga retreats, holistic healing, spa and wellness sanctuaries
Adventure: Surfing, diving, trekking, cycling, and marine excursions
Culinary: A mix of authentic Balinese cuisine and international fine dining
Events: Global festivals, cultural parades, spiritual pilgrimages, and weddings
Commitment to Sustainable & Quality Tourism
The Bali Tourism Board is committed to promoting a future-ready tourism model that prioritizes sustainability, community empowerment, and cultural preservation. As we welcome the world, we also strive to protect the island’s identity, environment, and values—ensuring that tourism benefits both visitors and the people of Bali.
We encourage all travelers to experience Bali with respect and mindfulness, and to take part in building a more meaningful and responsible tourism industry.
Why Visit Bali?
A unique blend of ancient tradition and modern lifestyle
Warm, spiritual, and inclusive local communities
World-class accommodation, infrastructure, and connectivity
Endless options for relaxation, adventure, and inspiration
A true sanctuary for the soul
Let Bali Inspire You
On behalf of the Bali Tourism Board, we invite you to explore Bali — not just as a destination, but as an experience that will stay with you forever. Discover the essence of harmony between people, culture, and nature. Discover Bali.
Let me know if you’d like this overview in Bahasa Indonesia, or adapted into a brochure, video script, or presentation pitch.
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